{"id":10400,"date":"2023-01-12T15:32:39","date_gmt":"2023-01-12T14:32:39","guid":{"rendered":"https:\/\/innovons-demain.com\/?post_type=daisy_service&p=10400"},"modified":"2023-04-20T17:40:57","modified_gmt":"2023-04-20T15:40:57","slug":"strategie","status":"publish","type":"daisy_service","link":"https:\/\/innovons-demain.com\/pt\/service\/strategie\/","title":{"rendered":"Estrat\u00e9gia"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
<\/div>\n\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tEstrat\u00e9gia\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Transmita a sua mensagem no momento certo e \u00e0 pessoa certa!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Para que a sua <\/span>mensagem tenha impacto <\/b>junto dos seus clientes\/potenciais clientes, \u00e9 essencial garantir que <\/span>est\u00e1 alinhada com eles<\/b> \u2014 tanto no que faz como nas raz\u00f5es pelas quais o faz.\u00a0<\/span><\/p>

\u00a0<\/p>

Duas pessoas que veem a mesma mensagem n\u00e3o reagem necessariamente da mesma forma, devido a <\/span>diversos fatores<\/b> como os seus interesses, experi\u00eancias de vida, perce\u00e7\u00e3o da marca ou at\u00e9 necessidades pessoais.\u00a0<\/span><\/p>

Da\u00ed a import\u00e2ncia de definir uma <\/span>estrat\u00e9gia de comunica\u00e7\u00e3o s\u00f3lida.<\/b><\/p>

\u00a0<\/p>

A estrat\u00e9gia de comunica\u00e7\u00e3o \u00e9 a base de tudo, pois assegura a coer\u00eancia entre quatro pilares fundamentais: o <\/span>P\u00fablico-alvo<\/b>, o<\/span>Objetivo,<\/b>a <\/span>Mensagem <\/b>e o <\/span>Meio <\/b>(ou suporte).\u00a0<\/span><\/p>

\u00a0<\/p>

Se escolher um suporte antes de definir a sua estrat\u00e9gia, corre o risco de tomar decis\u00f5es inadequadas e de a sua mensagem n\u00e3o ser compreendida.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\n
\n <\/i>\n <\/div>\n Pedir um or\u00e7amento<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Otimize as suas a\u00e7\u00f5es de comunica\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Quer pretenda <\/span>aumentar a sua notoriedade, conquistar novos clientes, fidelizar <\/b>os clientes existentes ou ainda <\/span>melhorar a imagem da sua marca,<\/b>existe uma estrat\u00e9gia de comunica\u00e7\u00e3o da qual resultam quatro pilares fundamentais.\u00a0<\/span><\/p>

\u00a0<\/p>

Atrav\u00e9s <\/span>da nossa oferta 360\u00ba<\/b>, podemos ajud\u00e1-lo a <\/span>divulgar a mensagem certa, no momento certo e ao pre\u00e7o justo.<\/b><\/p>

\u00a0<\/p>

Voici quelques exemples d\u2018actions de communication pouvant \u00eatre men\u00e9es : <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tComunica\u00e7\u00e3o nas redes sociais<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

En fonction de votre domaine d’activit\u00e9 et de votre public cible, il est conseill\u00e9 de <\/span>privilegiar uma rede social<\/b> espec\u00edfica para divulgar <\/span>conte\u00fados relevantes<\/b> junto da sua audi\u00eancia.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tReferenciamento de sites web\/e-commerce<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Ter um site <\/span>ergon\u00f3mico, acess\u00edvel, completo<\/b> e, acima de tudo, <\/span>bem referenciado,<\/b> exige tempo e conhecimentos espec\u00edficos. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDivulga\u00e7\u00e3o de uma campanha de media<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Pretende publicar um an\u00fancio numa revista ou difundir um spot publicit\u00e1rio na televis\u00e3o ou na r\u00e1dio? Tamb\u00e9m neste caso, \u00e9 <\/span>importante planear bem a sua estrat\u00e9gia e os seus objetivos,<\/b> de forma a garantir<\/span> um retorno do investimento.<\/b><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tOrganiza\u00e7\u00e3o de um evento<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Esta a\u00e7\u00e3o de comunica\u00e7\u00e3o deve ser <\/span>planeada com anteced\u00eancia<\/b> e respeitar determinados <\/span>crit\u00e9rios espec\u00edficos<\/b> para garantir um <\/span>impacto positivo.<\/b><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
<\/div>\n\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tA ideia \u00e9 fazer um \u201ctiro certeiro\u201d\n(acertar
no centro do SEU p\u00fablico-alvo!) \ud83d\ude09\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tCONTACTE-NOS\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Fusce consectetur erat enim elementum tincidunt. Vestibulum accumsan elementum leo, et viverra justo ultricies ac. Vivamus quis dolor ac orci tempus ornare. In volutpat vitae ligula vitae lacinia<\/p>","protected":false},"featured_media":10401,"comment_status":"open","ping_status":"closed","template":"","daisy_service_category":[47],"class_list":["post-10400","daisy_service","type-daisy_service","status-publish","has-post-thumbnail","hentry","daisy_service_category-strategie","have-post-thumb"],"yoast_head":"\nStrat\u00e9gie - iD Agency<\/title>\n<meta name=\"description\" content=\"agence de comunication \u00e0 beaune et \u00e0 Lisbonne\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovons-demain.com\/pt\/service\/strategie\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie - iD Agency\" \/>\n<meta property=\"og:description\" content=\"agence de comunication \u00e0 beaune et \u00e0 Lisbonne\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovons-demain.com\/pt\/service\/strategie\/\" \/>\n<meta property=\"og:site_name\" content=\"iD Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-20T15:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovons-demain.com\/wp-content\/uploads\/2023\/01\/id-strategie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"968\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/service\\\/strategie\\\/\",\"url\":\"https:\\\/\\\/innovons-demain.com\\\/service\\\/strategie\\\/\",\"name\":\"Strat\u00e9gie - iD Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/service\\\/strategie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/service\\\/strategie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/innovons-demain.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/id-strategie.jpg\",\"datePublished\":\"2023-01-12T14:32:39+00:00\",\"dateModified\":\"2023-04-20T15:40:57+00:00\",\"description\":\"agence de comunication \u00e0 beaune et \u00e0 Lisbonne\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/service\\\/strategie\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/innovons-demain.com\\\/service\\\/strategie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/service\\\/strategie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/innovons-demain.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/id-strategie.jpg\",\"contentUrl\":\"https:\\\/\\\/innovons-demain.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/id-strategie.jpg\",\"width\":968,\"height\":644},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/service\\\/strategie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/innovons-demain.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/innovons-demain.com\\\/service\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Strat\u00e9gie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/#website\",\"url\":\"https:\\\/\\\/innovons-demain.com\\\/\",\"name\":\"iD Agency\",\"description\":\"Innovons Demain\",\"publisher\":{\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/innovons-demain.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/#organization\",\"name\":\"Innovons Demain\",\"url\":\"https:\\\/\\\/innovons-demain.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/innovons-demain.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/cropped-logo-site-1_Plan-de-travail-1-2.png\",\"contentUrl\":\"https:\\\/\\\/innovons-demain.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/cropped-logo-site-1_Plan-de-travail-1-2.png\",\"width\":245,\"height\":70,\"caption\":\"Innovons Demain\"},\"image\":{\"@id\":\"https:\\\/\\\/innovons-demain.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/idagencybeaune\\\/\",\"https:\\\/\\\/www.instagram.com\\\/innovons.demain.agency\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strat\u00e9gie - iD Agency","description":"agence de comunication \u00e0 beaune et \u00e0 Lisbonne","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/innovons-demain.com\/pt\/service\/strategie\/","og_locale":"pt_PT","og_type":"article","og_title":"Strat\u00e9gie - iD Agency","og_description":"agence de comunication \u00e0 beaune et \u00e0 Lisbonne","og_url":"https:\/\/innovons-demain.com\/pt\/service\/strategie\/","og_site_name":"iD Agency","article_modified_time":"2023-04-20T15:40:57+00:00","og_image":[{"width":968,"height":644,"url":"https:\/\/innovons-demain.com\/wp-content\/uploads\/2023\/01\/id-strategie.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/innovons-demain.com\/service\/strategie\/","url":"https:\/\/innovons-demain.com\/service\/strategie\/","name":"Strat\u00e9gie - iD Agency","isPartOf":{"@id":"https:\/\/innovons-demain.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/innovons-demain.com\/service\/strategie\/#primaryimage"},"image":{"@id":"https:\/\/innovons-demain.com\/service\/strategie\/#primaryimage"},"thumbnailUrl":"https:\/\/innovons-demain.com\/wp-content\/uploads\/2023\/01\/id-strategie.jpg","datePublished":"2023-01-12T14:32:39+00:00","dateModified":"2023-04-20T15:40:57+00:00","description":"agence de comunication \u00e0 beaune et \u00e0 Lisbonne","breadcrumb":{"@id":"https:\/\/innovons-demain.com\/service\/strategie\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/innovons-demain.com\/service\/strategie\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/innovons-demain.com\/service\/strategie\/#primaryimage","url":"https:\/\/innovons-demain.com\/wp-content\/uploads\/2023\/01\/id-strategie.jpg","contentUrl":"https:\/\/innovons-demain.com\/wp-content\/uploads\/2023\/01\/id-strategie.jpg","width":968,"height":644},{"@type":"BreadcrumbList","@id":"https:\/\/innovons-demain.com\/service\/strategie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/innovons-demain.com\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/innovons-demain.com\/service\/"},{"@type":"ListItem","position":3,"name":"Strat\u00e9gie"}]},{"@type":"WebSite","@id":"https:\/\/innovons-demain.com\/#website","url":"https:\/\/innovons-demain.com\/","name":"iD Agency","description":"Innovons Demain","publisher":{"@id":"https:\/\/innovons-demain.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/innovons-demain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/innovons-demain.com\/#organization","name":"Innovons Demain","url":"https:\/\/innovons-demain.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/innovons-demain.com\/#\/schema\/logo\/image\/","url":"https:\/\/innovons-demain.com\/wp-content\/uploads\/2021\/12\/cropped-logo-site-1_Plan-de-travail-1-2.png","contentUrl":"https:\/\/innovons-demain.com\/wp-content\/uploads\/2021\/12\/cropped-logo-site-1_Plan-de-travail-1-2.png","width":245,"height":70,"caption":"Innovons Demain"},"image":{"@id":"https:\/\/innovons-demain.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/idagencybeaune\/","https:\/\/www.instagram.com\/innovons.demain.agency\/"]}]}},"_links":{"self":[{"href":"https:\/\/innovons-demain.com\/pt\/wp-json\/wp\/v2\/daisy_service\/10400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovons-demain.com\/pt\/wp-json\/wp\/v2\/daisy_service"}],"about":[{"href":"https:\/\/innovons-demain.com\/pt\/wp-json\/wp\/v2\/types\/daisy_service"}],"replies":[{"embeddable":true,"href":"https:\/\/innovons-demain.com\/pt\/wp-json\/wp\/v2\/comments?post=10400"}],"version-history":[{"count":0,"href":"https:\/\/innovons-demain.com\/pt\/wp-json\/wp\/v2\/daisy_service\/10400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innovons-demain.com\/pt\/wp-json\/wp\/v2\/media\/10401"}],"wp:attachment":[{"href":"https:\/\/innovons-demain.com\/pt\/wp-json\/wp\/v2\/media?parent=10400"}],"wp:term":[{"taxonomy":"daisy_service_category","embeddable":true,"href":"https:\/\/innovons-demain.com\/pt\/wp-json\/wp\/v2\/daisy_service_category?post=10400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}